THE ART AND SCIENCE OF PODCAST PRODUCTION AND UTILISATION

Abstract

The digital age has transformed the way information is disseminated and consumed, with podcasts emerging as a prominent medium for knowledge sharing, entertainment, and thought-provoking discussions. Social media platforms, such as Twitter, have become critical tools for promoting podcasts and connecting with global audiences. Hence, this research critically analyze a series of tweets promoting podcasts on social media using qualitative methodology and explore the broader implications of social media's role in the podcasting ecosystem. The critique of the provided tweets, grounded in qualitative analysis, highlights their strengths and weaknesses in terms of engaging the audience and providing clear, accessible information. Principles of effective social media promotion are applied to assess the tweets, emphasizing the importance of engaging descriptions, thought-provoking questions, and direct links to podcast content. Additionally, the researcher underlines the significance of emphasizing authority and expertise, providing context, and generating curiosity in social media promotion. Furthermore, this enquiry delves into the research gaps in the realm of podcast promotion on social media, ranging from the effectiveness of engagement strategies to the impact of promotion on listener conversion and long-term engagement. This enquiry discusses the importance of audience segmentation, cross-platform promotion, and listener feedback. Ethical considerations and the role of user-generated content in podcast promotion are also addressed. The insights provided in this study offer valuable guidance for podcast creators, educators, industry experts, and enthusiasts, enabling them to navigate the complex world of social media promotion and make their content stand out in the ever-expanding podcasting landscape. By understanding the principles of effective promotion through qualitative analysis and addressing research gaps, content creators can maximize their impact and reach a broader audience in the digital age.