EFFECT OF POWERPOINT STRATEGY ON STUDENTS’ ATTITUDE TOWARDS SECONDARY SCHOOL MARKETING

IMPLICATIONS FOR ENTREPRENEURSHIP EDUCATION IN NIGERIA

Authors

  • GAMBO KULU Department of Vocational Education, Abubakar Tatari Ali Polytechnic, Bauchi State. Author
  • AMINU ALHAJI DANLADI Department of Vocational Education, Abubakar Tatari Ali Polytechnic, Bauchi State. Author

Keywords:

Marketing, Entrepreneurship education, Attitude, power point, Gender

Abstract

The study sought to encourage the development of entrepreneurial skills through improved attitude towards secondary school Marketing. Specifically, the study investigated the effect of PowerPoint strategy on students’ attitude towards marketing among senior secondary school students in Bauchi State. The study also determined the influence of gender on students’ attitude towards marketing when exposed to PowerPoint strategy. Two research questions and two null hypotheses guided the study. The non-equivalent control group quasi experimental design was adopted. The population consisted of all the 153,159 students offering marketing in Bauchi state. The sample consists of 400 SS2 students drawn through multi-stage sampling procedure. The validated Marketing Students’ Attitude Questionnaire (MASAQ) was used for data collection. A reliability coefficient of 0.81 was established for the instrument using Cronbach’s Alpha method. Mean and standard deviation were used to answer the research questions while ANCOVA was used to test the hypotheses at 0.05 significant level. The findings showed that, power point strategy significantly enhanced students’ attitude towards marketing than the conventional lecture method. The findings revealed that there was no significant influence between teaching strategy and gender on students’ attitude scores in some marketing concepts that foster entrepreneurial skills. Based on the findings, it was recommended amongst others that, Government should provide power point teaching facilities to be used by marketing teachers to enhance students’ attitude towards SSS marketing concepts that promote entrepreneurship ideas in Nigerian schools. 

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Published

30-04-2024

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Articles

How to Cite

EFFECT OF POWERPOINT STRATEGY ON STUDENTS’ ATTITUDE TOWARDS SECONDARY SCHOOL MARKETING: IMPLICATIONS FOR ENTREPRENEURSHIP EDUCATION IN NIGERIA. (2024). Journal of African Advancement and Sustainability Studies, 4(2). https://ssaapublications.com/sjaass/article/view/203

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