AHANTE E. PETER, PhD, PROF. ANYANWUAHAMEFULE V., MMANWOKE VINCENT O., PhD. ADVERTISING COSTS AND SALES PERFORMANCE OF LISTED CONSUMER AND INDUSTRIAL-GOODS COMPANIES IN NIGERIA: A COMPARATIVE ANALYSIS. SJHSPSR [Internet]. 2024 Apr. 30 [cited 2025 Oct. 26];4(6). Available from: https://ssaapublications.com/index.php/sjhspsr/article/view/179