AHANTE E. PETER, PHD; PROF. ANYANWUAHAMEFULE V.; MMANWOKE VINCENT O., PHD. ADVERTISING COSTS AND SALES PERFORMANCE OF LISTED CONSUMER AND INDUSTRIAL-GOODS COMPANIES IN NIGERIA: A COMPARATIVE ANALYSIS. Journal of Human, Social and Political Science Research, Nigeria, v. 4, n. 6, 2024. Disponível em: https://ssaapublications.com/index.php/sjhspsr/article/view/179.. Acesso em: 26 oct. 2025.