THE PERSUASIVE STRATEGIES IN POLITICAL DISCOURSE OF SULE LAMIDO

Abstract

Political speeches play a critical role in shaping public opinion, building consensus, and legitimising power. In Nigeria, where political rhetoric is a vital tool for governance and electoral mobilisation, the effectiveness of persuasive strategies in political discourse cannot be underestimated. The study aims to investigate the persuasive strategies in the political discourse of Sule Lamido. The study adheres to van Dijk's Critical Discourse Analysis model as its theoretical framework. The study was conducted through the lens of the qualitative research method in order to interpret the persuasive meanings of language used in the political speeches of  Sule Lamido The study found Lamido's speech to contains rhetorical techniques, ideological framing, and appeals to identity, religion, and governance shortcomings to strategically build the PDP's favourable image, delegitimise the APC, and rally support.  The study concludes that Sule Lamido's speeches are an effective persuasion tool that shape public opinion and strengthen political allegiance.