UTILIZATION OF SOCIAL MEDIA AND ITS IMPACT ON ACADEMIC ACHIEVEMENT OF STUDENTS IN KADUNA STATE COLLEGE OF EDUCATION, GIDAN WAYA, NIGERIA

Abstract

The study examined the utilization of social media and its impact on students’ academic achievement in Kaduna State College of Education Gidan Waya, Nigeria. Two objectives were set for the study, which were to: examine the Impact of Social Media Usage on the Academic Achievement of Students in Kaduna State College of Education, Gidan Waya, Nigeria and determine how Many Hours the Students Spend in Social Networking Activities Daily in Kaduna State College of Education, Gidan Waya, Nigeria. Descriptive survey research design with a population of 995 and sample size of 280 were used for the study. Stratified random sampling technique was used to arrive at the sample for the study. The instrument used for data collection was a well-structured questionnaire. The scores obtained from the pilot study were analysed using Pearson Product-Moment Correlation Coefficient and a reliability co-efficient of 0.65 was obtained. Data collected from the respondents were analyzed using frequency and mean to analyse the research questions and Chi-square (x2) was used to test the null hypotheses at 0.05 level of significance. Findings from the study revealed that; Social Media Usage has a significant Impact on the Academic Achievement of Students in Kaduna State College of Education, Gidan Waya, Nigeria with a calculated chi-square (x²) value of 3.9 less than the chi-square x² tabulated 16.92 at 0.05 level of Significance and the Number of Hours Students Spend Daily on Social Networking Activities in Kaduna State College of Education, Gidan Waya, Nigeria has a significant Impact on their Academic Achievement with a calculated chi-square (x²) value of 3.85 less than the chi-square x² tabulated 16.92 at 0.05 level of Significance. It was concluded from the study that, the duration of time students spend on social media platforms daily plays a crucial role in determining their Academic Achievement. The study recommended among others that; Students should be provided with regular seminars and counseling on effective time management skills and self-regulation strategies to ensure that social media usage does not interfere with their academic responsibilities